Brandweek is an industry-leading brand-strategy conference and the largest event in the ADWEEK lineup. Due to an overall ADWEEK Rebrand, we were forced to make a hard pivot in the final phase of the Brandweek marketing campaign and managed to complete the entire redesign within a couple of weeks.

Mediaweek 2024’s identity relaunch cuts through the noise with a bold, textured grain effect. Inspired by media channels, the color palette reinforces the event’s focus on growth in a complex landscape. Building on the 2022 success, this cohesive brand system empowers designers with a user-friendly toolkit for seamless application across platforms.

Mediaweek 2022 was a virtual event that served as a crystal ball for the media and marketing industry. From March 22nd to 24th, it delved into the future, dissecting topics like privacy-focused advertising, advanced metrics, and the evolution of content marketing.