DASH 2026

The 2026 branding for DASH, Datadog’s keystone annual user conference and event, expanded upon the usage of 3D visuals. In years past, the team had only done minimal execution of 3D graphics, and in many instances, relied on faux 3D effects. With the branding now centered around 3D visuals, I collaborated closely with the brand team, to establish motion principles for the new 3D assets, as well as constructing robust libraries, template files, and documentation to support the animation team with the new 3D workflows. Utilizing the toolkit I constructed, I created assets across all phases of the marketing campaign, as well as in-person experiential assets and keynote presentation graphics.