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Mediaweek 2022
Mediaweek 2022 was a virtual event that served as a crystal ball for the media and marketing industry. From March 22nd to 24th, it delved into the future, dissecting topics like privacy-focused advertising, advanced metrics, and the evolution of content marketing.
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Adweek event sites
A Dynamic UI Design System for Adweek Event Sites to fit every context.
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Mediaweek 2024
Mediaweek 2024’s identity relaunch cuts through the noise with a bold, textured grain effect. Inspired by media channels, the color palette reinforces the event’s focus on growth in a complex landscape. Building on the 2022 success, this cohesive brand system empowers designers with a user-friendly toolkit for seamless application across platforms.
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Outlook 2024
Outlook 2024 is an in-person conference held for marketing professionals created by Adweek, taking place in the context of a multifaceted year marked by a presidential election, cultural polarization, the Summer Olympics, technological advancements, economic uncertainty, and significant creative developments.
Who I am
A problem-solver at heart, I’m constantly seeking to transform challenges into impactful creations. As a creative, I thrive at the intersection of captivating design and technical prowess. Embracing the unknown fuels my passion to craft innovative solutions. I pride myself in maintaining and growing a diverse skillset that combines a strong foundation in design principles with a solid technical fluency in software and coding languages. This allows me to translate complex ideas into visually stunning and functionally sound experiences.
What i do
- Motion Design
- Visual Identity Design
- Creative Coding
- Workflow Optimization
- Front-end Development
- Project Management
How i do it
- Illustrator
- After Effects
- Figma
- Photoshop
- Cavalry
- Indesign
- Monday.com
- Notion
- HTML/CSS/JS
- P5.js/Canvas
- Python
- Node
- Git/github
why i do it
To challenge
I am proactive in questioning and challenging my existing ideas and practices. I embrace feedback and criticism from others, and constantly strive to improve my skills and knowledge.
I aim to produce work that encourages others to think critically and to challenge the state of the world, asking why it is the way it is, and if it has to be that way.
To inspire
I ensure that I stay passionate about my work and set challenging but achievable goals for myself and my team. Remembering to celebrate successes along the way and avoid becoming rutted in complacency.
I try to produce work that will help others to see the potential in themselves and in the world around them.
To humanize
I work to be authentic and genuine, to be compassionate and understanding. I wish to always be humble and willing to learn from others.
Produce work that is understanding and compassionate of people’s humanity. Work that celebrates the idiosyncratic imperfections of people, and champions authentic freedom.
To inform
I strive to continually expand my understanding of the problems that I am trying to solve with my work, and grow my expertise and skill set so that I can do the work I love better.
I aspire to communicate messaging and information that is useful, relevant, and productive. To ensure that my work communicates that information in an accessible and clear manner.
Where I’ve Been
nyc | midtown
Adweek
Advertising Trade publication and events company
when
2021-Present
roles
2022-present
Creative Developer
2021-2022
Graphic Designer
Impact
In my time at Adweek, I have continuously improved creative events team processes to enable more efficient and effective work. In addition to designing motion graphics and building event sites, I have developed centralized storage systems and shared asset libraries, created effect presets and motion graphics templates, and laid the groundwork for an Adweek design system. These initiatives have saved time, ensured consistency, and empowered team members of all skill levels to produce high-quality work. I am passionate about working smarter, not harder, and I am eager to bring this ethos to my next role.
nyc | financial district
SKDK
Public affairs and political consulting firm
when
2019-2021
roles
2020-2021
Freelance Graphic Designer
2019
Graphic Design Intern
Impact
At SKDK, I honed my skills in crafting impactful marketing assets across digital and print mediums for esteemed clients like the United Auto Workers Union and The Carnegie Medal of Philanthropy. Working alongside my art director, I designed engaging content for social media campaigns. Additionally, I conceptualized and designed event space branding, print ads, and billboards that effectively communicated clients’ messages to their target audiences. This experience solidified my ability to adapt my creative approach to diverse stakeholders and deliver results-driven marketing solutions.
nyc | the village
w14 labs
university print lab
when
2018-2019
roles
Print lab associate
roles
In my role as a Print Lab Associate, I played a key role in ensuring the smooth operation of the lab by operating and maintaining a wide range of equipment, from Xerox printers to large format plotters and vinyl sticker printers. I was the go-to person for staff and students seeking printing assistance, providing them with expert guidance and ensuring their projects were completed to the highest standards.
nyc | financial district
nyc dept of sanitation
city government agency
when
Summer 2018
role
Graphic Design Intern
impact
During my internship with the NYC Department of Sanitation, I revamped a complex information manual, collaborating with experts to create a user-friendly resource. I streamlined content, improved hierarchy, and modernized iconography for enhanced clarity and accessibility. Beyond the manual, I assisted in maintaining web assets and even promoted departmental initiatives on the ground. This internship allowed me to leverage my design skills, content management knowledge, and hands-on approach to make a positive impact.
nyc | clinton hill
pratt institute
art and design university
when
2017 – 2019
Role
Student
Degree
AOS-Graphic Design