Harrison Jude

brandweek 2024

Branding, Creative Coding, Design Toolkit, Events, Marketing, Motion

Brandweek is an industry-leading brand-strategy conference and the largest event in the ADWEEK lineup. Due to an overall ADWEEK Rebrand, we were forced to make a hard pivot in the final phase of the Brandweek marketing campaign and managed to complete the entire redesign within a couple of weeks. The mid-campaign rebrand is structured entirely off of a flexible set of compositional and typographic guidelines. This allowed us to quickly produce an impactful visual identity capable of reliable and impactful execution across the broad range of assets for the event. Having no time to spare on extensively considering all possible executions, it was paramount that the visual identity be flexible and avoid it not being able to work well in an unconsidered application

the teams

Creative

Our team operated as a small, nimble, and mighty force, composed of only a handful of designers.

marketing

Collaborated with closely with the marketing team from the initial inception of the new branding, to the production of assets for a multi channel marketing campaign, and in-person event branding.