the teams
Creative
Our team operated as a small, nimble, and mighty force, composed of only a handful of designers.
marketing
Collaborated with closely with the marketing team from the initial inception of the new branding, to the production of assets for a multi channel marketing campaign, and in-person event branding.
partnership
Worked with the partnership team to ensure that event partners we’re given appropriate representation across event assets.
operations
Fast paced, clear communication with the operations team was necessary to orchestrate
my role
Visual Identity
branding process lead
asset libraries
creative suite scripts + presets
experiential
main stage graphics
digital signage
Microsite
design
build
maintenance
Chronoloop Symbolism
The chronoloop grid is constructed for the primary purpose of allowing bold visual paths to be drawn over it. These paths, termed “Chronoloops,” are abstractions of the winding and unpredictable course of time and events that life flows on.
Variable Grid Density
The Chronoloop grid is formed using a subdivided cartesian grid, with a large circle circumscribed over the primary grid tile, and four smaller circles circumscribed over the subdivisions. This grid can be scaled larger or smaller relative to the size of the asset, allowing for variable levels of detail and boldness in visuals. Allowing the system to be naturally applied to both larger poster as well as smaller, more information-dense, applications.
Chronoloop Numbers
The chronoloop grid is constructed for the primary purpose of allowing bold visual paths to be drawn over it. These paths, termed “Chronoloops,” are abstractions of the winding and unpredictable course of time and events that life flows on.
Chronoloop asset structure influence
The chronoloop grid is intended to assert a gentle influence on the composition of assets. Imagery and copy do not conform strictly to the grid, but rather interact with the chronoloops in a dynamic nature. The asset can be divided into sections using the grid lines, with a chronoloop drawn over the division.
