Harrison Jude

Creator Visionary Awards 2022

Creator Visionary Awards 2022


The Adweek Creator Visionary Awards celebrates innovators who are sparking a creative renaissance and spreading joy and positivity worldwide. Traditionally, the event featured a bust of David as its primary visual asset. The David bust’s styling evolves with each iteration, and for 2022, the team opted to move away from the classic marble texture to a sleeker, metallic finish. Naturally evolving the branding into this new style required directly updating the existing model of David, by adding a VR headset and formulating a procedural metallic texture in-house.

the teams
Creative

Our team operated as a small, nimble, and mighty force, composed of only a handful of designers.

marketing

Collaborated with closely with the marketing team from the initial inception of the new branding, to the production of assets for a multi channel marketing campaign, and in-person event branding.

partnership

Worked with the partnership team to ensure that event partners we’re given appropriate representation across event assets.

ops

Fast paced, clear communication with the operations team was necessary to orchestrate

my role
Visual Identity

took initial concepts from the creative director to create functional production ready 3d assets in blender


assembled comprehensive asset libraries

Experiential

main stage graphics


digital signage


AR filter

david loop
model rotation
effect application
texture nodes

looping model track
spark ar workspace
filter demo
directional signage vertical
directional signage horizontal
holding slide
submissions social asset