the teams
Creative
Our team operated as a small, nimble, and mighty force, composed of only a handful of designers.
marketing
Collaborated closely with the marketing team from the inception of our new branding to the production of assets for a multi-channel marketing campaign and in-person event branding.
my role
Ideation
Collaborated closely with the marketing team from the inception of our new branding to the production of assets for a multi-channel marketing campaign and in-person event branding.
motion
Developed motion guidelines for the system.
systemization
Expanded the original lockup concept to include a larger family of variants suitable for a wider range of situations.
Extended the visual language of the oblique across the brand, incorporating it into elements from CTAs to headshot treatments.
A dynamic lockup system that can adapt not only to the brand, but to any physical context.
Morph Contextually To Scale and prominence
Event Lockups are designed not only to be used across a large range of assets, but within a wide range of prominence as well. Event Lockups created with this system are designed to be able to fall back visually on certain assets to allow the content to shine, while still being able to take center stage on assets where the event itself is the content, such as on event venue branding or the show opener.
